On Demand Now

How I Doubled My Income: 7 Steps to Pricing Your Practice

Sick of hammering out good work for clients who don’t listen and don’t seem to care?  It’s time to elevate yourself and your practice and get paid what you are worth!

Join Dawn Brolin, CPA, CFE (CEO Powerful Accounting and your Designated Motivator) to learn how to do it in real time. Dawn will walk you through how she took control of her practice, shed most of her clients, and doubled her income.  

Dawn will review step-by-step how she engineered the practice of her dreams from the nightmare she had been grinding away in.

 

Days
Hours
Mins
1 hour

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About the webinar:

Dawn will review step-by-step how she engineered the practice of her dreams from the nightmare she had been grinding away in. 

Participants will take away a step-by-step action plan for transitioning their pricing strategy plus a copy of Dawn’s pricing worksheet to use in their practices. Make this webinar the catalyst for transitioning to subscription model relationship pricing in your firm!

Agenda

Learning Objectives: 

  • Understand how to change the way you think about your business model to transition to subscription model relationship pricing.
  • Define your own client needs and value proposition.
  • How to analyze your client base: who to keep, who to fire as part of your transition strategy.
  • Creating profitable service packages.
  • Using a reverse engineering methodology to define your pricing structure.
  • Communicating the value to your clients
  • Operational and systems alignment: Get your tech stack together for service delivery.

Speakers

Dawn Brolin-headshot

Dawn Brolin, CPA, CFE

CEO The Designated Motivator, Inc., and Powerful Accounting Inc.

Dawn Brolin is The Designated Motivator for Accounting Professionals and the CEO of
Powerful Accounting, Inc.
For more than two decades, Dawn has been a well-known and respected educator and
motivator for her clients, other accounting professionals and technology solution
providers. She is known for innovative collaborations within the accounting profession
including with her technology ecosystem partners which are included in her Team Brolin
Starting Lineup.
Dawn is a member of the Intuit Tax Council, the ADP Advisory Board,the Avalara
QuickBooks Advisory Board, and the President of the Accounting Cornerstone
Foundation. She has also received many designations and recognitions throughout her
career including the most recent “The 2022 Top Presenters Awards“ by
CPAacademy.org as well as Insightful Accountant’s 2020 Top Niche Practice
ProAdvisor: Forensics” and one of Accounting Today’s “2018, 2019, 2020, and 2021
Top 100 Most Influential People in Accounting.”
As an in-demand thought leader, speaker, and the author of The Designated Motivator
and The Designated Motivator for Accounting Professionals, Dawn believes that
motivation and strategic planning is not a one-time event, it is a critical part of being
able to achieve the success you want for yourself and your team.