Unleash Your Niche

On Demand Now

Imagine not having to take every client that comes your way. Imagine the confidence when you can clearly tell a prospect they are not a good fit. In a world where you can build your firm to be whatever you want it to be, why be “one-size-fits-all”? Clients are increasingly seeking accounting professionals that cater to their industry’s specific circumstances and challenges.

Every industry has unique workflows, unique trends, and unique problems. By becoming a subject matter expert, you can increase your value by going deep into a specialty, not wide. A niche also allows you to envision your ideal customer and focus on finding them - which might not be as hard as you think. But, where do you start?

Join Rachel Fisch, CPB, CEO of RealtyTax.ca (talk about niche), and the General Manager of Dext North America, as she dives into the benefits of a niche practice, and how narrowing your focus can increase your ideal client pool.

Selecting a niche focus is one of the best things accounting and bookkeeping firms can do to differentiate, provide high-quality business advice, and supercharge their growth. What are you waiting for?

Rachel Fisch, CPB

General Manager, North America, Dext

Rachel is the new GM in North America, and the CEO of RealtyTax.ca, a Tax and Accounting Firm focusing on Canadian Real Estate Agents and Brokers. Rachel has over 25 years of experience in bookkeeping and accounting. She previously served as National Bookkeeping Lead for Deloitte, was the Accountants Group Leader for Sage, and led growth at a US based firm, including the acquisition of two accounting firms. Rachel is known as an accounting technology expert and advocate in North America for predicting where the market is heading. She takes a strategic approach to accounting software and applications and understands how to position their features for a global market.

Nana Guenther, CPA, CA

Senior Practice Solutions Expert, Dext

Nana is a Chartered Professional Accountant and Chartered Accountant with a passion for creating efficiencies. Her career began in public practice before transitioning to Corporate Accounting and Controlling roles for multi-national corporations in various industries incl. private equity real estate and infrastructure technology. Much of her focus over the past several years has been leading finance teams through digitalization projects, restructuring initiates, ERP implementations and process improvements. Nana is also a long-time facilitator for the CPA Professional Education Program.

Gael Kombe

Team Lead, Customer Success, Dext

Gael Kombe is a Senior Customer Success Manager for key accounts and the CSM Team lead here at Dext Canada. He has been with Dext since October 2019 and prior to joining the team, he was at Intuit assisting QBOA partners as a Service Delivery Manager in the migration of clients desktop to online and the adoption of Quickbooks Online.

Gael is a product expert in both Dext Prepare and Precision and has helped countless partners maximize their growth by providing a high quality onboarding & implementation experience.